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July 09.2025
2 Minutes Read

Unlocking Success: Selling Supplements in Latin America with Eric Morato

Cheerful man discussing selling supplements in Latin America.

Understanding the Opportunities in Latin America’s Supplement Market

The global sports supplement industry is experiencing remarkable growth, with Latin America poised as a promising frontier. In episode #172 of the PricePlow Podcast, Mike and Ben sit down with Eric Morato from Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the landscape of supplement distribution in this diverse region.

Unraveling the Complexities of Distribution

Eric Morato, boasting over 15 years in the industry, shares invaluable insights into the challenges brands face when venturing into Latin America’s 32 countries. Due to each nation’s unique regulatory environments, cultural preferences, and market dynamics, brands must adapt in order to succeed. This complexity is where SND shines, acting as a bridge for American supplement companies aiming to connect with Latin American consumers.

The Role of Local Expertise

One of the striking aspects of Morato’s approach is the importance of local expertise. SND's Miami base provides strategic advantages for serving Latin American markets. Eric highlights the synergy between American brands like Glanbia, Iovate, and their local counterparts

Case Studies: Basic Supplements’ Success Story

Basic Supplements serves as a prime example of effectively navigating the Latin American market. With SND’s guidance, the brand expanded into 17 countries, demonstrating the potential of strategic partnerships in overcoming market barriers. This expansion not only highlights the demand for quality supplements but also provides critical insights into consumer behavior within different locales.

The Importance of Market Research

A key takeaway from Eric and Jack's discussion is the significance of thorough market research. Each country has its own regulations and consumer preferences when it comes to supplements, making localized strategies essential for success. Understanding these factors can significantly inform product offerings, marketing techniques, and distribution strategies.

Future Trends in Supplement Distribution

Looking to the future, industry experts predict continued growth in the Latin American supplement market. With an increasing focus on fitness and wellness, brand opportunities abound for those willing to invest the time in understanding local markets. Eric emphasizes the importance of adaptability—a crucial trait for brands aiming to maintain relevance in this rapidly evolving sector.

Actionable Takeaways for Enthusiasts and Entrepreneurs

For individuals involved in sports and outdoor activities, an understanding of the global supplement market can enhance both personal fitness routines and entrepreneurial ventures. Knowledge of distribution challenges and local preferences can help enthusiasts make better choices while supporting brands that align with their values.

Conclusion: Navigating an Expansive Market

Latin America presents a rich tapestry of opportunities for supplement brands willing to navigate its complexities. As the market continues to grow, awareness and understanding of local dynamics will be vital for entrepreneurs and consumers alike. By leveraging insights from experts like Eric Morato, individuals can make informed decisions, whether they’re seeking effective nutritional support or looking to break into this thriving market.

Nutritional Support for Recovery & Performance

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